ASP Results

Why Selling Ready Mix Concrete Is One of the Hardest Jobs in Sales If you sell ready mix concrete, I want you to know something: what you do is hard. It's hard to sell it. It's hard to ship it. It's hard to negotiate it. I had a customer ask me the other day, "Is there any other industry that's even close to this?" And I thought about it for a minute. The best I could come up with was the airline business. Think about it. Airlines have these massive pieces of equipment. They're trying to move...

BLOG POST Why That Price Objection Is Actually a Compliment You’ve heard it before. Maybe even this week: “We love working with you, but...