Turn Quote & Hope
Order-Takers into
LAST LOOK SELLERS
Many ready-mix sales reps quote, hope... and lose.
The Last Look Playbook is a 10-week live training program that transforms your team into value-based sellers who earn the final shot to win the job - without racing to the bottom on price.
Why You're Losing Bids
You Should Be Winning
Most sales reps think the lowest price wins.
So they quote fast, follow up weak, and pray for volume.
But here’s the truth: buyers want to work with people they trust
— and they often give those people Last Look before awarding a job.
THE PROBLEM?
Your reps don’t know how to earn it — and when they do,
they blow it by jumping straight to a discount.
Not Enough Last Looks
Your sellers rarely hear,
“We want to use you, but your price is high…”
Poor Relationships
Your sellers get ghosted
after sending quotes.
No Value Proposition
Your team can’t explain why customers should choose you.
Are you tired of deals going to the lowest bidder — even when your offer is better?
The Last Look Playbook
10 Weeks to Selling Like a Partner, Not a Vendor
This isn't theory... It's field-tested coaching, structured into a live course designed for busy Ready-Mix sellers
Each week, we focus on ONE SHIFT...
A mindset, a skill, or a behavior - that gets your reps closer to becoming a Last Look Seller.
What They'll Learn
-
Classify customers and focus on those worth pursuing
-
Frame value before price comes up
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Read the buyer's behavior style (DISC)
-
Communicate the way the customer prefers
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Ask better questions to understand what matters
-
Give recognition to build loyalty
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Respond professionally to pressure and pricing traps
-
Handle the Last Look moment - without automatically discounting!
Format
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10 Live Zoom Webinar Classes (recorded)
-
Pre-work + homework for each session
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Manager summary notes
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Q&A Time after each session
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Certificate of Completion
-
(Required to access future advanced courses)
-
Who This Is For
✅
Ready-mix sales reps who want to win more work — without dropping price
✅
New sellers who want to understand the game - and get into it quickly
✅
Sales leaders who want consistent, coachable behaviors
✅
Companies tired of training that doesn’t stick
❌
Ready-mix sales reps who already know it all
❌
Reps who don’t follow up
❌
Anyone who wants quick hacks instead of real transformation
❌
Companies looking for a one-time motivation talk
John Holliday
Holliday Rock
"I have had utilized Stevenson's coaching and training with my leaders and sellers for years. He understands our unique industry and continues to provide value."
Heidelberg Materials
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Lisa Driver, MI
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
Invest In One Seller.
Win Work For Years.
You don’t need 10 more bids this year -
you need 10 better relationships that give you Last Look.
That’s what this course delivers.
$1,997 per seller
Includes all materials, live access, and certificate of completion
(Discounts available for companies enrolling 3+ sellers)
Presented by Stevenson Brooks,
Trainer/Coach at ASP Results.
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In this webinar we will cover
